Tourism is big business in communities both big and small. Visitors spend money attending to business, touring attractions or learning about the history of the area. This infusion of “new money” into the local economy often keeps local tax increases at bay and gives extra money to enhance its infrastructure – making the destination more appealing over time. As a result, destinations spend lots of money courting conference and leisure travelers.
But in reality, no amount of money will make up for the visitor having a bad experience, which not only negatively impacts your business, but also negatively impacts our region’s brand and overall image! If you want better sales and service results from your team, empower them as CTAs!
Scholarships are now available for the new Thurston Tourism Ambassador Program.