We enhance Thurston County’s economic health through the promotion and growth of tourism in the area, while considering and prioritizing our residents, municipalities, non-profit organizations and private-sector businesses’ needs as well. We work in alignment with our community partners to share the power of tourism while also guiding the future of tourism throughout Thurston County.
Tourism in Thurston County
The mission of Experience Olympia & Beyond is to reveal the most iconic Thurston County experiences for the world to discover. Representing hundreds of local tourism-related businesses, Experience Olympia & Beyond is a non-profit organization responsible for establishing Thurston County as one of the top travel destinations in the Pacific Northwest. Through its marketing and sales efforts, Experience Olympia & Beyond inspires visitors to immerse themselves in the kinds of unscripted moments and meaningful experiences that can only happen in our region.
Learn more about our passionate community and how to join us on our quest to put Thurston County on the map!
Join Us - The Visitor & Convention Bureau (VCB) needs YOU to tell the incredible story of our destination.
Connect With Our Audience - With over 580K pageviews in the past year, ExperienceOlympia.com inspires and drives hundreds of thousands of travelers to the region while also engaging with local residents. We offer multiple options for growing your exposure to our traveling audiences.
Thurston Tourism Ambassadors (CTA) - Learn how the CTA teaches hospitality professionals and community members best practices and ensures that they understand their important role in increasing tourism.
Thurston Bountiful Byway Agritourism Project - Become a partner to help promote our county's bountiful and unique agritourism that will help put the Thurston Bountiful Byway on the map!
Sports Awards - Join the Olympia & Beyond Sports Commission in celebrating our community’s athletes, coaches, sports enthusiasts and influencers at the annual Sports Awards event.
Annual Meeting - On opportunity to recognize the outstanding tourism professionals in Thurston County that make visiting the Olympia region enjoyable and memorable.
Film Commission - Whether it’s scouting the region for the perfect site or applying for permits, our destination experts know that filming on location is hard work; even harder when you aren’t finding the resources you need. Allow us to help get you started.
We’re committed to accountability and transparency, and believe that sharing our resources helps each of us to be as informed as possible and make tourism marketing and community development decisions.
2022 Business and Marketing Plan
3-Year Strategic Plan
Thurston Bountiful Byway Corridor Management Plan
City of Rochester
Grand Mound Rochester Chamber of Commerce
Lacey South Sound Chamber of Commerce
Tumwater Area Chamber of Commerce
Thurston Economic Development Council