TAGS Awards & Specialties a full service Awards, Advertising Specialties and Personalization store. On September 1, 2001, TAGS was sold to WMS Group, Inc., owned by Mike and Brenda Williams. Since 1993, Mike and Brenda have operated Williams Group Marketing + Design, a full-service advertising, graphic design and promotional item agency. In July, 2013 a second TAGS location opened in Tacoma, WA. TAGS has always maintained two basic philosophies. Quality control and friendly customer service is the #1 priority. To always maintain the industry's highest standards for engraving and personalization equipment. TAGS was one of the very first Awards stores in the country to implement computerized engraving in the late 1970's and likewise was one of the first to purchase laser engraving equipment in the late 1980's. Experience,dedication to detail and competitive pricing is what makes TAGS one of the largest and most successful retail Awards stores in the country.