The 2024 Business & Marketing Plan sets a strategic course for Thurston County’s destination marketing, sales, and development throughout the year to support strategic objectives and goals. This year’s plan continues to be informed by the 2021 Experience Olympia & Beyond Three-Year Strategic Plan produced by MMGY NextFactor which included results from the Thurston County dNext Assessment.
2024 Business and Marketing Plan
Appendix: Tactical Planning
Appendix: Research by Vertical