Founders, Don Bellis and Jay Gigandet, started The Rock concept in Tacoma in 1995 after enjoying wood-fired pizza in an establishment in a small New England coastal town. Both felt that Washington could use a wood-fired pizza establishment of its own.The duo insisted that their pizzas would be made from scratch, with only the freshest ingredients. While they were hard at work in the kitchen, their favorite Rock n’ Roll classics would accompany their pizza creations. "Turn it up!" the crew and guests would yell from the dining room.The Rock’s unique atmosphere gained recognition throughout Tacoma and South Seattle as the venue where everyone could bond over their love for music, gourmet pizzas, special microbrews, and of course, Rocktails. After over 20 years, they can proudly say we’re still that same local pizza joint, just with more locations throughout Washington, Oregon and Colorado.