Economic Development Toolkit

Growing Thurston County's Economy, Together

Studies indicate a growing alignment between what makes a community an attractive place to visit also makes it attractive to invest in.  As the Visitor & Convention Bureau (VCB) markets the region as a tourism destination, we also influence perceptions that work to attract talent and investment.

In partnership with the Thurston Strong economic development initiative, the VCB is committed to making marketing resources available to our partners in economic development. Below you will find photos, videos, a brand toolkit and other resources you can use to use in your own marketing collateral and initiatives.

Photos and Videos

Videos and photos are a great way to breathe life into a sales or welcome presentation. Feel free to use the below videos and photos in your next presentation to give your audience a sense of place and overview of why Thurston County is a great place to live and work. 

Photos of the top attractions in the region are included below. Please make sure to credit the photographer using the following format: Photo Credit XX, courtesy of Experience Olympia & Beyond.
Videos include the Brand Anthem Video (Here, video) and the Destination Video (Boardwalk video).  Each video highlights the region. 
  • Brand Anthem Video by Daniel Koubini, courtesy of Experience Olympia & Beyond
  • Destination Video by MilkMan Media and JayRay, courtesy of Experience Olympia & Beyond

Experience Olympia & Beyond’s logo is to be used to promote Thurston County as a destination for an event, to attract visitors or others to choose Thurston County. The logo should not be modified in any way, rotated at an angle or distorted. Always leave clear space around the logo equal to the width of the word “Experience.” The logo should not be used in a way that appears Experience Olympia & Beyond is a sponsor, organizer or responsible for the contents (i.e. website, brochure, video etc.) where it is placed unless you have received written permission from Experience Olympia & Beyond. Those using the logo should conduct themselves in an appropriate manner and refrain from associating the logo with anything demeaning, derogatory, negative or disparaging. If you would like clarification or to request a specific use of the logo, please email with your request.


We encourage Thurston County partners to adopt the voice, tone and style of the region’s brand. For inspiration, take a peek at the brand toolkit. We’ve also included the key messages adapted for economic development.


  1. Here, business is mindfully crafted
    • Innovation without the pretense. Business growth and entrepreneurs are thoughtfully supported.
  2. A beautiful & iconic place to live with purpose
    • This is a place people want to be. Employees and families are rejuvenated by abundant connections, education and nature.
  3. Near it all
    • Location matters. Washington’s capital community is affordable and accessible.



Annette Pitts, CEO
(360) 704-7544